Gen AI Leader Google Cloud’s gen AI offerings MEDIUM
PRODUCTION SCENARIO
A retailer wants an assistant on its public website that answers customer questions from 4,000 product manuals and cites the manual it used.

Which Google Cloud offering is the right starting point?

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Answer: Agent Search on Gemini Enterprise Agent Platform, indexing the manuals

Agent Search builds AI-enabled search experiences for public websites, offering search and RAG across unstructured documents, which is what a citing assistant over 4,000 manuals needs. Gemini Enterprise is an intranet surface built around each employee's existing permissions, pasting whole manuals into every request does not scale and returns no citation, and Conversational Agents designs dialog paths rather than retrieving documents.
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